On April 18, OMODA and JAECOO made their debut as independent brands at the 20th Shanghai International Automobile Industry Exhibition ("Auto Shanghai 2023"), which sparked extensive attention from the global media. In particular, the OMODA brand's first purely electric model, OMODA 5 e-QUA, made its world debut, while the JAECOO brand started a new journey with its two models, JAECOO 7 and JAECOO 9.

On April 22, OMODA and JAECOO held their first global media test drive at the headquarters in Wuhu, China. Over 100 media outlets from more than 30 countries and regions around the world took turns to experience OMODA 5 and JAECOO 7, the first product of the JAECOO brand, through over 10 extreme simulation programs in three experience zones.

n recent years, the Southeast Asian region has witnessed unprecedented growth in the new energy vehicle market, driven by its unique economic, policy, and environmental advantages. The wide-ranging prospects have attracted global automotive brands' attention

Tengku Zafrul Abdul Aziz, Minister of International Trade and Industry of Malaysia, held a meeting with OMODA's top executives during their visit in December 2023. He strongly endorses OMODA's development strategy and its direction towards new energy deployment in Malaysia. Earlier, in late November, OMODA entered into a strategic contract with the Ministry of Industry in Indonesia. Following that, Airlangga Hartarto, Indonesian Coordinating Minister of Economic Affairs, attended the roll-off ceremony of the inaugural OMODA E5.

Currently, green development has become a global hit. Countries around the world are actively advancing sustainable development. In particular, the automotive industry is faced with severe challenges against the reduction of carbon consumption and emissions given its numerous processes and complicated industrial chain.

As an SUV brand committed to environmental protection, OMODA acts proactively on green mobility initiatives issued by governments at various levels worldwide. With a keen focus on new energy technology, the brand launched OMODA E5 in no time and earned huge support from dignitaries and senior officials in Indonesia, Malaysia, and other countries. Meanwhile, OMODA sets a good example for ecosystem construction in the public interest.

OMODA gains key assistance in new energy development thanks to full support shown by high-level officials at Southeast Asian state governments in EV development

OMODA embarked on its crucial trip to Southeast Asia in November. The senior management of OMODA visited Indonesia and hosted the roll-off ceremony of the first OMODA E5 with His Excellency Airlangga Hartarto, Coordinating Minister for Economic Affairs of the Republic of Indonesia, Shan Xiangqian, Deputy Governor of Anhui Province, China, and other officials present. Later, its parent company signed a letter of intent on investment and product localization with the Department of Industry, Indonesia, through which huge support will be provided for the environmental protection campaign of Indonesia.